A quote sent to me by a friend from a book describing the underlying story of our age, which is economic.

“Your relationships are transactional — a means to an end, not an end in themselves. What matters is building a bigger audience. If you can connect with the right people, the people with the biggest audiences themselves, you never know what someone might be able to do for you or how you might be able to monetize those connections in the future. German sociologist Ferdinand Tönnies called that type of association Gesellschaft, a connection created to promote the interests of its members, where people who are essentially separate come together for a period of togetherness because it is to their benefit to do so. Tönnies then contrasted that association with Gemeinschaft, on the other hand, which occurs when people are essentially united even though they may be occasionally separate, where the ties between them, like family ties, exist whether they are advantageous or not.”

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